Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market, says Samreen Ahmad.
'We eat first, they later; we sit on chairs and they on the floor; we call them by their names and they address us by titles,' writes Tripti Lahiri, author of Maid in India.
Competition is intense and with the blurring of differences in service proposition and fares, it becomes imperative that airlines use their on-time performance for messaging and brand building.
ISRO chairman A S Kiran Kumar talks of what's on and what lies ahead for the Indian space agency.
A nation that aspires to be a superpower and wants to join the ranks of global leaders in knowledge, science and technology should declare an all out war on ills like superstition and black magic at all levels, says Dinesh C Sharma.
The branding initiative coincides with the company's expansion.
'India is the number one IT destination in the world as we have the largest number of IT professionals in the world.'
'Stick to the known quality names, avoid short term thinking and don't be in a hurry to book profits on your winners.'
'SAP has been an enterprise software leader for 43 years, and we don't have a competitor also in this space.'
How many of these have you tried already?
Awfis stands out for its 'ambience' and 'ease of doing business'.
Some time before December 31, 2017, Bengaluru based Team Indus aims to land a vehicle on the moon.
'We need to see more Indian Americans and people of colour hold elected office and serve in executive roles.'
'ISRO provides a very positive atmosphere. What matters here is your talent, not your gender,' says Ritu Karidhal, Deputy Operations Director, India's Mars orbital mission, Mangalyaan. A fascinating excerpt from Minnie Vaid's Those Magnificent Women And Their Flying Machines, Isro's Mission To Mars.
President Xi Jinping's visit may put relations between India and China on a new trajectory
It has already tasted success with the moon mission and Mangalyaan. Is man in space the next frontier for ISRO?
'My mantra is simple. If a customer demands something, we have to deliver at the speed he wants. No customer will wait for us. That is where local top-quality talent comes in,' says the MD of Bosch India.
80% of incremental enterprise investment to be in digital technologies by 2020.
'When economic policies were attacked by people on his own side, he went ahead despite all the criticisms in the coalition, within the party and the Sangh Parivar.'
Recently, there has been a mushrooming of international apparel retailers.
'Good Earth was more a passion than a business for a long time,' Anita Lal tells Anjuli Bhargava. 'Today, I can assure you I know more about retail than most, but I learnt it all the hard way.'
'Little did those in India's strategic community realise that any wise adversary in China's place and circumstances would only take the land route to disturb and trouble India.' 'It is along the land border that all of India's post-Cold War allies would be of little or no political and diplomatic, and least of all, military help,' says N Sathiya Moorthy.
An expert committee has recommended to Defence Minister Manohar Parrikar that supply of equipment need not be blocked even if bribery charges emerge.
Did top Indian business groups miss the e-commerce opportunity by focusing on replicating the Walmart model instead of following the Amazon model of online shopping?
Govt reconstitutes body, says will not interfere in senior PSB appointments
BS Annual Awards 2014: Power-packed jury picks the best 7 of corporate India
Its 'failure not just affects the military's effectiveness but could also be politically vulnerable for the BJP,' observes Ajai Shukla.
'Let me talk about young Indian startups with their hearts in the right place and how they are proving that innovations that represent 'affordable excellence' -- breaking the myth that 'affordability' and 'excellence' cannot go together -- is indeed possible!' says Dr R A Mashelkar, the eminent scientist, in this fascinating feature.
Overseas education consultant NNS Chandra offers advice on how to pick the right international career for you.
Tata Group's CLiQ is the latest to join the e-commerce club, to compete with the likes of Amazon, Flipkart and Snapdeal.
Within Sebi, the chairman should hold an umbrella for both young and old employees, says Somasekhar Sundaresan.
This entrepreneur has already recycled 119 tonnes of trash in Bengaluru.
'If not, we can become frighteningly chaotic, more chaotic than what we are today.' 'In today's environment in the country, we still have a window of opportunity.'
Once you enter IIT Kanpur, you know you have arrived at a place which is at par with the best educational institutes worldwide. If not better.
What's the mantra for reviving ghost malls? Most important, a right mix of products. They also need to transform into community spaces.
Under U K Sinha, Sebi became a pan-India organisation with local offices in 16 cities
In a few years from now, India will be looking at an entirely different type of military adversary across the borders, in our waters, in the air, in space and in our communication networks, says Nitin Pai.
The Forbes 30 Under 30 list is harder to get into than Stanford or Harvard University. Meet the desis who made the cut this year.
Some officials, despite repeated warnings, continue to browse the Internet and visit social networking sites from the very same computer in which classified information is stored, says Vicky Nanjappa
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